Real stories, honest journeys, and practical insights from creators who started with zero and built something meaningful.
Detailed accounts of how creators got their very first customer
Follow creators from idea to launch and beyond
Practical advice from creators who've been there
In-depth conversations with successful makers
InVision burned $2B and shut down in 2024 after a failed pivot from design tools to whiteboards. After analyzing 17 failed pivots vs. 8 successful ones, I discovered why most pivots fail and the systematic approach that actually works.
Getting to your first sale proves demand. Getting to $50K annual revenue proves sustainability. Here's the systematic framework 19 creators used to build lasting digital product businesses.
Getting your first sale proves product-market fit. Getting to $10K MRR proves business viability. Here's the exact framework 23 creators used to bridge that gap systematically.
I tried 15 growth hacking tactics in 3 months—fake scarcity, misleading headlines, aggressive email sequences. I gained 12,000 followers but lost customer trust and brand credibility permanently.
I automated 89% of customer support with chatbots and AI to scale efficiently, but customer satisfaction dropped 67% and churn increased 340%. Here's why automating customer relationships destroys customer loyalty.
I spent 8 months polishing Synaptiq before launch, adding 'just one more feature' repeatedly. While I perfected features nobody requested, competitors captured my market with inferior products that shipped.
I spent 6 months analyzing 47 competitors and building features to match them, but lost sight of what my customers actually wanted. Here's why competitor obsession creates mediocre products that satisfy no one.
